ABOUT THE COMPANY

In 2008, we set out to open a fun, no-fuss breakfast joint, where everything was made from scratch using locally sourced ingredients. What we didn’t know was that we had started a dining revolution in Palm Springs.

The immediate success of the first F10 Creative property, Cheeky’s, introduced a fresh and new vision for the culture of food, drink and hospitality to the residents and visitors of Palm Springs. We quickly came to realize that we weren’t only in the hospitality business...we were in the business of change.
Our commitment to developing and upholding sustainable methods of operation, maintaining genuinely happy and inspired team members, and creating unique and memorable moments for each of our guests is the common thread that runs through all of our properties. And witnessing all the ways that our commitment supports positive change in our community is what drives us.
In a little over a decade, F10 Creative has grown to include three restaurants (Cheeky’s, Birba, Mr. Lyons), two bars (Seymour’s, Toucans), a thriving catering operation (F10 Catering + Events), a 34-room boutique hotel (Alcazar) and continues to expand.

ABOUT THE COMPANY

In 2008, we set out to open a fun, no-fuss breakfast joint, where everything was made from scratch using locally sourced ingredients. What we didn’t know was that we had started a dining revolution in Palm Springs.

The immediate success of the first F10 Creative property, Cheeky’s, introduced a fresh and new vision for the culture of food, drink and hospitality to the residents and visitors of Palm Springs. We quickly came to realize that we weren’t only in the hospitality business…we were in the business of change.

The immediate success of the first F10 Creative property, Cheeky’s, introduced a fresh and new vision for the culture of food, drink and hospitality to the residents and visitors of Palm Springs. We quickly came to realize that we weren’t only in the hospitality business…we were in the business of change.

Our commitment to developing and upholding sustainable methods of operation, maintaining genuinely happy and inspired team members, and creating unique and memorable moments for each of our guests is the common thread that runs through all of our properties. And witnessing all the ways that our commitment supports positive change in our community is what drives us.

Our commitment to developing and upholding sustainable methods of operation, maintaining genuinely happy and inspired team members, and creating unique and memorable moments for each of our guests is the common thread that runs through all of our properties. And witnessing all the ways that our commitment supports positive change in our community is what drives us.

In a little over a decade, F10 Creative has grown to include three restaurants (Cheeky’s, Birba, Mr. Lyons), two bars (Seymour’s, Toucans), a thriving catering operation (F10 Catering + Events), a 34-room boutique hotel (Alcazar) and continues to expand.

In a little over a decade, F10 Creative has grown to include three restaurants (Cheeky’s, Birba, Mr. Lyons), two bars (Seymour’s, Toucans), a thriving catering operation (F10 Catering + Events), a 34-room boutique hotel (Alcazar) and continues to expand.

Cheeky's
The most talked about breakfast spot in Palm Springs!
BIRBA
Birba (noun)
rascal, scamp, scoundrel
Mr. Lyons
A modern take on the classic steakhouse.
Toucans
Voted best gay, dive, dance bar in Palm Springs.

 2008 

 2011 

 2012 

 2015 

 2016 

 2018 

Alcazar's
A serene and peaceful oasis right in the center of the Uptown Design District.
F10 Catering
Fresh and inventive menu where everything is made from scratch using the freshest local ingredients
Seymour's
A neighborhood bar with a sneaky, unmarked side entrance.
Cheeky's
The most talked about breakfast spot in Palm Springs!
BIRBA
Birba (noun)
rascal, scamp, scoundrel.
Alcazar's
A serene and peaceful oasis right in the center of the Uptown Design District.
F10 Catering
Fresh and inventive menu where everything is made from scratch using the freshest local ingredients.
Mr. Lyons
A modern take on the classic steakhouse.
Seymour's
A neighborhood bar with a sneaky, unmarked side entrance.
Toucans
Voted best gay, dive, dance bar in Palm Springs.

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